In 2015, PFX Athletics invited three interns to check out our facilities and programs and see what it’s like in the “business of sport.” One of those interns, a Stetson Softball athlete named Lydia Kinney, took on a spirit campaign project. From this project, the #dreamscometrue campaign was born!
The idea is simple: dreams come true. If you haven’t read “Our Story” yet, check it out and you will know why Lydia’s proposal hit the proverbial nail on the head! She started by looking at what we do here at PFX and what drives us. We were also very excited that she felt the vibe we wanted to send . . . inspire, believe, work hard, and achieve. More than anything – follow your dreams.
So she set out on the social network to engage her friends and family. And boy, was she successful! She immediately had a dozen videos of softball players at all levels: recreation/youth, travel ball, college, Olympic, and pro all telling the world what they dream of and how they’ve made their dreams come true. You can see those videos on our Facebook and Twitter pages. We hope you check them out, are inspired by them, and add to the project!
Lydia is going to check in with us next summer when her season is over to see how the campaign has gone. We sincerely hope that you will support her efforts – and ours – and “keep the ball rolling.”
Please follow us on Twitter, Facebook, Tumblr, and Instagram and post your dream quotes and videos. We really do want to hear from you!